Social Media for Beginners

Facebook

Facebook is the most popular social media platform in the U.S.

  • It is most widely used to share personal updates with friends and family.
  • It is also where people go to read the news of the day.
  • It is an online community which people use to connect with one another by having conversations.

What is the difference between Facebook groups, Facebook pages, and friend groups?

  • Facebook groups allow you to coordinate with a group of family or friends in an open or closed group. You can share documents, set up polls, or have discussions specifically with the people you want.
  • Facebook pages are public profiles specifically created for businesses, brands, celebrities, causes, and other organizations. Unlike personal profiles, pages do not gain "friends," but "fans" - which are people who choose to "like" a page.
  • Friend groups allow you to target posts to specific people. You can arrange your friends into groups to say you would only like them to see certain updates or posts. You can also use these groups to easily invite to events or to see what this group of people is specifically posting.

Instagram

Instagram is a simple photo-and video-sharing app with a huge and growing following, especially among young people. Like everybody, kids use it to capture special moments, but also to carry on conversations in a fun way –using photos, filters, comments, captions, emoticons, hashtags and links elsewhere to talk about things and share interests.

Twitter

A micro-blogging site where users communicate in 140 characters or fewer -- called "tweets". Users can share website links, pictures and videos and follow other users' activity. Tweets can be liked, retweeted, or replied to.

What's a hashtag?

The pound sign (or hash) turns any word or group of words that directly follow it into a searchable link. This allows you to organize content and track discussion topics based on those keywords. You can then click on a hashtag to see all the posts that mention the subject in real time.

What about the @ symbol?

Using @ before a person’s Twitter handle will tweet at him directly.
Using @ before a person's Facebook name will tag them in a post, giving them a direct notification.
Using @ before a person's Instagram name will tag them in a post, video, or photo.

If you are trying to reach someone directly, don’t use a hashtag, use the @ symbol.

Snapchat

Snapchat is a smart phone app where users send photos and videos that disappear from view within 10 seconds from receipt. Just because the pictures disappear from view, they don’t totally disappear and can be retrieved, as well as saved by other users.

LinkedIn

LinkedIn is a social networking site designed specifically for the business community. The goal of the site is to allow registered members to establish and document networks of people they know and trust professionally.

Oxford Dictionary definition of ethics:

Moral principles that govern a person’s or group’s behavior.

Synonyms: moral code, morals, morality, values, rights and wrongs, principles, ideals, standards (of behavior), value system, virtues, dictates of conscience.

Realistic Identity

...The narrow focus on privacy as a form of control misses what really worries people on the Internet today. What people seem to want is not simply control over their privacy settings; they want control over their online reputations. But the idea that any of us can control our reputations is, of course, an unrealistic fantasy. The truth is we can’t possibly control what others say or know or think about us in a world of Facebook and Google, nor can we realistically demand that others give us the deference and respect to which we think we’re entitled. On the Internet, it turns out, we’re not entitled to demand any particular respect at all, and if others don’t have the empathy necessary to forgive our missteps, or the attention spans necessary to judge us in context, there’s nothing we can do about. (Jeffrey Rosen's article "The End of Forgetting")

Appropriateness

Social Networking: The 4 Characteristics of Digital Media

  1. It's searchable -- anyone, anytime, anywhere can find it.
  2. It's forever -- anyone can find it today, tomorrow, 30 years from now.
  3. It's copyable -- once they find it, they can copy it, share it, and change it.
  4. It has a global invisible audience -- even if your page is private, you can't tell which friend shares your pages. You have no control over what friends will do with it.

Gossip

It might be helpful for us to explore new ways of living in a world that is slow to forgive. It’s sobering, now that we live in a world misleading called a "global village,” to think about privacy in actual, small villages long ago. In the villages described in the Babylonian Talmud, for example, any kind of gossip or tale-bearing about other people-oral or written, true or false, friendly or mean- was considered a terrible sin because small communities have long memories and every word spoken about other people was thought to ascend to the heavenly cloud. (The digital cloud has made this metaphor literal.) But these…villages were, in fact, far more humane and forgiving than our brutal global village, where much of the content on the internet would meet the Talmudic definition of gossip. Although the Talmudic sages believed that God reads our thoughts and records them in the book of life, they also believed that God erases the book for those who atone for their sins by asking forgiveness of those they have wronged….Unlike God, however, the digital cloud rarely wipes our slate clean, and the keepers of the cloud today are sometimes less forgiving than their all-powerful divine predecessor. (Jeffrey Rosen's article "The End of Forgetting")

Tagging and Untagging images and photo privacy

Removed tags will no longer appear on the post or photo, but the post or photo is still visible to the audience it's shared with. People may be able to view the post or photo in places like News Feed or search results. To fully remove it from Facebook, ask the person who posted it to take it down.

Chatting and texting through your social media account

Facebook Messenger (sometimes abbreviated as Messenger) is an instant messaging service and software application. Facebook Messenger lets Facebook users send messages to each other.

Most social media apps permit users to move conversations from a public space online to a semi-private chat room. Although conversations are no longer in a public space online, no information shared online is completely private once published. For these reasons, when using online messenger and chat programs associated with social media accounts:

  • Don't share personal information.
  • Don't answer personal questions.
  • Don't accept a "friend" request from anyone you don't know.