יָשׁ֣וּב יְרַֽחֲמֵ֔נוּ יִכְבֹּ֖שׁ עֲוֺֽנֹתֵ֑ינוּ וְתַשְׁלִ֛יךְ בִּמְצֻל֥וֹת יָ֖ם כָּל־חַטֹּאותָֽם׃
He will take us back in love; He will cover up our iniquities, You will hurl all our sins Into the depths of the sea.
It is a custom, on the afternoon of the first day of Rosh HaShana (or second, if the first is Shabbat) to go to the shore of the sea, the bank of a river, or other running stream of water, as a symbolic enactment of the words of the prophet Micah: "He God] will cast (tashlikh) into the depths of the sea all their sins" (Micah 7:19)...The first mention of the custom is in Sefer Maharil of Rabbi Jacob Moellin (d. 1425)...Many folk customs have become associated with Tashlikh, among them the custom of throwing crumbs into water as a symbolic gesture to accompany the process of repentance, begun on Rosh HaShana, as if we were "casting away" our sins. This practice was dismissed by some halakhic authorities and ridiculed by gentiles.
I think it’s great that people want a visual uniting symbol of solidarity, but I can also see how people who haven’t said a word in the past — or in the past week — feel like they’ll look bad to their followers if they don’t post. So they post, but with no real intention of listening, learning, donating, protesting or helping beyond the post. The post makes them feel like they’ve done their part.
We have mixed feelings about #BlackoutTuesday, too: https://www.nytimes.com/2020/06/02/style/instagram-blackout.html
Maimonides: Guide for the Perplexed
ואין ספק לאדם שהחטאים אינם משאות שיעתקו מגב איש אחד לגב איש אחר אבל אלו המעשים כולם משלים להביא מורא בנפש עד שתתפעל לתשובה - כלומר שכל מה שקדם ממעשינו נקינו מהם והשלכנום אחרי גוינו והרחקנום תכלית ההרחקה:
There is no doubt that sins cannot be carried like a burden, and taken off the shoulder of one being to be laid on that of another being. But these ceremonies are of a symbolic character, and serve to impress men with a certain idea, and to induce them to repent; as if to say, we have freed ourselves of our previous deeds, have cast them behind our backs, and removed them from us as far as possible.