Aruch HaShulchan, Laws of Tzedakah, 251:10

If two poor people approach you, and one is hungry for bread and one needs clothing, you first feed the hungry person and then clothe the naked one. If a man and woman both come seeking food, you first feed the woman. If a man and a woman both come seeking clothing, you first clothe the woman because it is more embarrassing for her than for the man. But if a man is seeking food and the woman clothing, we first feed the man because physical pain is worse than shame. Similarly, if a male and female orphan approach you and both need money to wed, we first pay for the woman to get married even though the man is commanded to reproduce (and not the woman.) And in my humble opinion, it seems that the man should precede the woman because he is commanded to have children and she is not, and we cannot apply the principle of who we feed first to this situation... [Translation by AJWS]